-
1 coined mark
пат., марк. = fanciful trademark -
2 fanciful trademark
пат., марк. причудливый товарный знак* (представляет собой слово, придуманное владельцем товарного знака именно для представления конкретного товара (услуги) и не имевшее какого-л. смыслового значения в языке до начала его использования применительно к данному товару (услуге); напр., Кодак, Ксерокс и др.; представляет собой сильный товарный знак, поскольку имеет только то значение, которое придал ему владелец товарного знака)Syn:See:
См. также в других словарях:
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